Coca Cola introduced the share a coke concept in 2011 to allow their customers worldwide to personalise their coke bottles with their names. People used the hashtag "Share a coke with..." on social media as this increased awareness of the campaign. The aim was for people to find their names on a bottle and share it on different social media channels.
https://www.youtube.com/watch?v=4JmKVXgAFNA
https://www.youtube.com/watch?v=Uiyyk6fjfro
The campaign was used to raise mooney for the Age uk charity by donating 30p from every limited edition bar sold. The Age uk charity hels older people that stuggle with loneliness as 225000 people often go without speaking to anyone for a week.
https://www.youtube.com/watch?v=6C0h4HjkJgA
This advertisment was used to tell people that "Im a celeb2 will be returning to ITV in november and their fans should head to thier app to help decide Ant and Deck where they should go on their adventure.
They also promoted the show on thier social media channels such as twitter as they used the Hashtag #ImAceleb which allowed their fans to find more informtion and posts relating to their show
https://www.youtube.com/watch?v=s8EkPWL11d4
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